BESTSELLER Foundation

TORI provided content coverage for Bestseller Foundation's Timeless Threads event, capturing the intersection of fashion and circular economy through photography, videography, and graphics, bringing the impact of sustainable fashion to life.

Design
Strategy
Content
BESTSELLER Foundation
Insight

TORI understood the significance of the Timeless Threads event in promoting sustainable fashion and the circular economy in Africa. The challenge was to create engaging content that reflected the event's key themes—sustainability, innovation, and local impact—while emphasizing BESTSELLER Foundation’s commitment to these causes. The content needed to resonate with both the local community and international audiences, showcasing Rwanda as a leader in sustainable fashion and circular economy practices.

Idea & Execution
  • Photography & Videography: TORI captured high-quality photos and videos that showcased the event’s panel discussions, workshops, and exhibitions. The focus was on creating visual content that communicated the event's impact and energy while highlighting key speakers, attendees, and innovative solutions presented at the event.
  • Graphic Design: TORI created graphic design materials to support the event's promotional activities and social media presence. This included event posters, social media graphics, and event highlights, all designed to amplify the message of sustainability and innovation across different digital platforms.
  • Content Strategy: TORI crafted a comprehensive content plan to capture and share the most impactful moments from the event. Content was tailored to align with the BESTSELLER Foundation’s sustainability initiatives and the goal of promoting a circular economy in fashion.
Impact

TORI’s content coverage helped amplify the Timeless Threads event’s message of sustainability and innovation.

BESTSELLER Foundation