FIA AWARDS 2024
TORI documented the first-ever FIA Awards hosted in Africa, capturing the blue carpet, the awards ceremony, and the FIA Girls On Track event. The coverage showcased the significance of this historic moment for Rwanda and its growing influence in global motorsport.
This was a groundbreaking moment for Africa, with Rwanda hosting the FIA Awards for the first time. The event positioned the country as a key player in the global sports landscape, and the red carpet allowed industry leaders to reflect on this milestone.
For FIA Girls On Track, while the program had taken place in Rwanda before, this edition stood out as it was led by Naomi Schiff and attended by the FIA President, adding weight to its importance in inspiring the next generation of female racers. Capturing the excitement, ambition, and energy of the young participants was central to our approach.
Our strategy focused on capturing the historic significance, energy, and impact of the event:
- Blue Carpet Interviews – Carefully crafted questions encouraged high-profile guests to speak on the importance of this moment for African motorsport and the future opportunities it unlocks.
- Awards Ceremony Highlights – The production team ensured every key speech, winner’s reaction, and celebratory moment was documented, reflecting the prestige of the event.
- Girls On Track Storytelling – The video and photography coverage focused on genuine emotions—young girls interacting with Naomi Schiff and the FIA President, their excitement, aspirations, and key takeaways from the sessions.
This coverage showcased the significance of this event for the global motorsport industry while also highlighting Rwanda’s role in hosting world-class sporting events. The content reached over 500,000 people, amplifying the visibility of the awards and the Girls On Track initiative across different platforms.
FIA Awards Highlight Video: https://www.instagram.com/reel/DDl_m1AI4S_/
FIA Girls On Track: https://www.instagram.com/reel/DDaEngaom38/
