Radisson Blu Hotels & Convention Center, Kigali
Since 2022, TORI has helped Radisson Blu Hotel & Convention Center connect with younger audiences in Rwanda, creating engaging content and targeted campaigns. We've delivered over 40 promotions and conferences, reaching 5+ million users and growing their community to 40,000+ followers, strengthening their local market presence
Radisson Blu needed a fresh approach to reach younger audiences while reinforcing its position as a luxury venue for business and leisure. TORI’s insight was that digital content should focus not only on luxury but also on lifestyle and accessibility, giving younger demographics a reason to connect with the brand. The challenge was to highlight Radisson Blu as the venue of choice for young, dynamic Rwandans and international travelers.
TORI developed and executed a strategy that combined high-quality content creation with active community management. Key elements of execution included:
- Content Creation: TORI produced videography, photography, writing, and graphics that showcased Radisson Blu’s luxurious services, its role as a hub for conferences and social events, and its impact on local tourism.
- Social Media Strategy: A tailored social media strategy was implemented, including Instagram stories, posts, and reels to engage a younger audience, with a focus on real-time content during events and promotions.
- Community Engagement: TORI was responsible for community management, which included managing Radisson Blu’s social media profiles, responding to comments, and fostering a conversation around the brand’s events and offers.
- Campaigns & Event Coverage: TORI covered over 40 promotions and conferences, ensuring the content was shared across Radisson Blu’s social media channels, and engaged followers with exclusive behind-the-scenes looks and highlights from key events.
- 40,000+ Community Followers: TORI’s strategic content and social media management helped grow Radisson Blu’s community to over 40,000 engaged followers.
- 5 Million Users Reached: The content created by TORI reached over 5 million users, amplifying Radisson Blu’s visibility in Rwanda’s competitive hospitality market.
- 40 Successful Campaigns: TORI successfully completed the promotion and coverage of 40+ promos and conferences, driving engagement and positioning Radisson Blu as the preferred venue for both business and leisure.
