BK Arena
Since 2021, TORI has been instrumental in helping BK Arena break into the Rwandan market, building a loyal community through captivating content and strategic marketing. By promoting over 60 concerts and corporate events, we’ve created engaging campaigns across videography, photography, and social media, reaching over 10 million users and growing a following of 70,000+ fans. Through this work, TORI has successfully turned BK Arena into a hub for exclusive events and offers, fostering lasting connections with the audience.
BK Arena is more than just a venue; it’s a hub for global culture and entertainment in Rwanda. With events ranging from high-profile conferences to major musical performances, BK Arena’s significance extends far beyond the events it hosts—it impacts the local economy and enriches Rwanda's cultural identity. TORI’s insight was that to effectively engage the audience, the content needed to resonate on a deeper level, showcasing both the excitement of the events and the broader impact of the arena on the community and economy.
- Content Creation: TORI developed a comprehensive content plan that included videography, photography, writing, and graphics to capture and showcase the energy of BK Arena’s events.
- Content Strategy: TORI crafted a tailored content strategy that included online campaigns and a social media strategy to ensure maximum engagement. This involved creating real-time content for BK Arena’s social media platforms, particularly Instagram, to drive buzz around events and engage both local and international audiences.
- Community Management: TORI took on the responsibility of managing newsletters, social media accounts, and community engagement to keep the audience connected and informed. TORI also used analytics and reporting to measure the success of campaigns and adjust strategies as needed.
- Highlighting BK Arena’s Impact: TORI emphasized the broader social, economic, and political impact of BK Arena by showcasing how the venue was contributing to Rwanda’s cultural and economic growth. From local job creation to the arena's role in hosting prestigious international events, TORI’s content captured the significance of BK Arena on a national and global scale.
The results of TORI’s efforts in building BK Arena’s digital presence were significant:
- Over 70,000 Community Followers: TORI’s content strategy helped grow BK Arena’s social media presence, fostering a vibrant and engaged community.
- Over 10 Million Users Reached: TORI’s campaigns reached a global audience, amplifying the arena’s visibility far beyond Rwanda.
- Successfully Completed Campaigns: TORI successfully managed and executed online campaigns and coverage for at least 60 concerts and conferences, ensuring each event was promoted and well-documented.
